A Day Well Read
The Project
As part of ResortPass’ partnership with Jenna Bush Hager and her imprint Thousand Voices, we hosted three local book clubs at hotel partners in West Palm Beach and Dallas, turning a typical book club meeting into a relaxing poolside escape. Book clubs spent the afternoon reading, lounging, and discussing the book while sharing content that brought the campaign to life online.
The Result
3 Book Clubs
34 pieces of social content
300k potential reach
167.5k impressions
12x ROI