A Day Well Read

The Project

As part of ResortPass’ partnership with Jenna Bush Hager and her imprint Thousand Voices,  we hosted three local book clubs at hotel partners in West Palm Beach and Dallas, turning a typical book club meeting into a relaxing poolside escape. Book clubs spent the afternoon reading, lounging, and discussing the book while sharing content that brought the campaign to life online.

The Result

3 Book Clubs

34 pieces of social content

300k potential reach 

167.5k impressions 

12x ROI