Galentine’s at Rockaway Hotel

The Project

We reimagined Galentine’s Day as the ultimate winter girls’ getaway at The Rockaway Hotel. The goal was simple: create a cozy, luxe experience that blended spa-day relaxation with the energy of the best slumber party.

The girls were picked up in Manhattan and transported to the The Rockaway Hotel, where they rotated through mini spa treatments including facials and scalp treatments while enjoying the sauna in a warm, Galentine’s inspired setting.

As the sun set, the girls enjoyed an intimate dinner and lip gloss–making activity inside a cozy bungalow, complete with soft lighting and playful tablescapes. 

The Result

15 hand-selected influencers

74 pieces of social content

8.5M potential reach

385.5K impressions

100% post rate

18x ROI