Galentine’s at Rockaway Hotel
The Project
We reimagined Galentine’s Day as the ultimate winter girls’ getaway at The Rockaway Hotel. The goal was simple: create a cozy, luxe experience that blended spa-day relaxation with the energy of the best slumber party.
The girls were picked up in Manhattan and transported to the The Rockaway Hotel, where they rotated through mini spa treatments including facials and scalp treatments while enjoying the sauna in a warm, Galentine’s inspired setting.
As the sun set, the girls enjoyed an intimate dinner and lip gloss–making activity inside a cozy bungalow, complete with soft lighting and playful tablescapes.
The Result
15 hand-selected influencers
74 pieces of social content
8.5M potential reach
385.5K impressions
100% post rate
18x ROI